How to Build an effective Organic SEO campaign(UPDATED 2024)

Search Engine Optimization, by definition, is the technique used by webmasters and online marketing professionals in order to improve the ranking of their page in the Search Engine’s results. Building an effective organic SEO campaign is easier said than done. Many people fail to understand not only the importance of SEO-friendly content but also the true mechanisms used to make a page rank higher. In this article, we will analyze most factors regarding the ranking system of the most popular search engines.

Part 1: Your Online Presence

The title is pretty much self-explanatory, but yet often underestimated. Whether you own a physical or an online-only business, being registered in different directories, social media or forums is important to improve your visibility to the customers. Depending on the country of origin of both you and your customers’ you can sign up for different platforms. Here are some examples;

1. Facebook; A relatively old platform that the majority of the European and South American population uses for daily communication and information.
2. Instagram; A widely used platform, good for building an audience, requires a lot and frequent updates
3. Twitter; Also an old platform good for making connections and sharing content and updates to a larger and more stable audience
4. YouTube; An excellent media platform, if someone is capable of making promo/tutorial videos
5. LinkedIn; A more business-targeted platform that is a good way to build a quality brand awareness

Part 2: Quality

Maybe the most important factor when attempting to establish a good search engine ranking. When crawling your site for information, Search engines, require quality content, meaning that copied, bad-written, or stuffed with keywords text is not appropriate.

1. Genuine content; The website should stand out and differ itself from similar websites. The content should be sophisticated and well formed that someone can easily read. You should clearly point out what makes you differ from your competitors and why your product/service is needed.

• Well-written; First of it is important to understand how someone can write something from the perspective of the person reading it. Good use of grammar and syntax is necessary as well as the use of quality synonyms, in order to avoid repetition.
• Keywords; This is something that many misunderstand and think that quantity of keywords is preferred against quality. Of course, that’s nothing more than a misconception. The key word should be used with delicacy and if it is mandatory to be written again and again, consider the use of the above synonyms. Search engines are smart enough to understand synonyms, so don’t be afraid of that.
• Keywords are at the heart of organic SEO, but they’re actually not your first step to an organic growth play anymore. Your first step is to make a list of topics you’d like to cover from one month to the next. To start, compile a list of about 10 short words and terms associated with your product or service. Use Google’s Keyword Tool to identify their search volume and come up with variations that make sense for your business. You are associating these topics with popular short-tail keywords, as you can tell, but you’re not dedicating individual blog posts to these keywords. These keywords are simply too competitive to rank highly for on Google if you’re just starting to optimize your website for search engines. We’ll go over how to use these topics in just a minute. Using search volume and competition as your measure, narrow down your list to 10-15 short-tail keywords that are important to you, and that people within your audience are searching for. Then rank this list in order of priority, based on its monthly search volume and its relevance to your business. For example, if a swimming pool business is trying to rank for “fiberglass pools” — which is receiving 110,000 searches per month — this short-tail keyword can be the one that represents the overarching topic on which they want to create content. The business would then identify a series of long-tail keywords that relate to this short-tail keyword, have a reasonable monthly search volume, and help to elaborate on the topic of fiberglass pools.

• Here’s where you’ll start optimizing your pages for specific keywords. For each pillar you’ve identified, use your keyword tool to identify five to 10 long-tail keywords that dig deeper into the original topic keyword. For example, we regularly create content on the topic of “SEO,” but it’s still very difficult to rank well on Google for such a popular topic on this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword — and potentially the same search engine results page (SERP). Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you’re reading right now), and other subtopics within SEO. This allows a business to attract people who have varying interests in and concerns about owning their product — and ultimately create more entry points for people who are interested in buying something.
• Consistency: When using multiple platforms, keep in mind, that you should avoid posting different information in different media. That will cause confusion to your audience and usually is a sign of a bad professional.

Part 3: Use Google Schemas

Google Schemas are a type of structured data markup that can be added to your website to help search engines understand the content of your page and display it in a more informative way in search results. By using schemas, you can provide Google with information about the type of content on your page, such as the name of the author, the date it was published, and the category it belongs to. This can help Google to display your content in a more relevant and visually appealing way, which can lead to increased traffic to your website.

There are many different types of schemas available, and you can choose the ones that are most relevant to your content. Some of the most common schemas include:

• Article: This schema provides information about an article, such as the title, author, date published, and main content.
• Event: This schema provides information about an event, such as the name, date, time, and location.
• Product: This schema provides information about a product, such as the name, description, price, and availability.
• Organization: This schema provides information about an organization, such as the name, address, phone number, and website.

To use schemas, you can add the appropriate markup to your website’s HTML code. There are a number of different ways to do this, but the most common way is to use JSON-LD. JSON-LD is a lightweight data format that is easy to read and understand, and it can be added to your website’s head section.

For example, the following JSON-LD markup would add an article schema to your website:

<script type=”application/ld+json”>

{

  “@context”: “https://schema.org”,

  “@type”: “Article”,

  “headline”: “The Ultimate Guide to Google Schemas”,

  “author”: {

    “@type”: “Person”,

    “name”: “John Doe”

  },

  “datePublished”: “2023-03-08”,

  “mainEntityOfPage”: {

    “@type”: “WebPage”,

    “@id”: “https://example.com/the-ultimate-guide-to-google-schemas”

  }

}

</script>

Once you have added the appropriate markup to your website, it will become eligible to display rich results in search results. Rich results are enhanced search results that include additional information, such as images, ratings, and reviews. Google will automatically determine which of your pages are eligible for rich results, and it will display them accordingly.

Using Google Schemas can help you to improve the visibility and performance of your website in search results. By providing Google with more information about your content, you can help it to better understand your page and display it in a more relevant and engaging way.

Part 4 : Monitoring the results

Last, but not least, you will want to keep track of your SEO progress by monitoring your results. The three most important tools you can use to monitor these results are the following.

• Authority Labs: Create a free account which you can get after using the 30 day trial of the pro account. Use this tool to track keyword rankings for your website so you can see if they are moving up in search results.
• Google Analytics: Use Google Analytics to learn more about the visitors to your website. In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results. By setting up goals, you can see which keywords lead to visits where visitors do what you want them to do on your website such as sign up for a mailing list or purchase a product.
• DataForSEO : Use this tool to get raw SEO data straight to your custom application. You can use their rank tracker API to track keywords rankings, SERP results, keyword data and more.