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Case Study: Enhancing Organic Traffic and Core Web Vitals for Holistic Actions

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Holistic Actions is an online platform dedicated to providing pet owners with holistic approaches to pet care. Their content includes forums, articles, and expert advice that emphasize natural and holistic methods for pet well-being.

Project Overview:

SystemFreaks partnered with Holistic Actions to improve their website’s organic traffic and ensure that it meets Google’s Core Web Vitals. The project involved comprehensive SEO strategies, speed optimization through advanced server technology, the creation of a user community using XenForo software, and the migration of the website to a more robust hosting environment.

Challenges:

  • Organic Traffic: Some key pages were underperforming in search rankings due to lower click-through rates (CTR) and impressions.
  • User Engagement: Holistic Actions needed a platform to foster better engagement with their users, where pet owners could ask questions and receive answers from specialists.
  • Core Web Vitals: Pages on the website had suboptimal load times and responsiveness, affecting both user experience and search rankings.

Approach:

  1. SEO Improvements:
    • Keyword Optimization: We conducted an in-depth keyword analysis, leading to targeted on-page SEO enhancements. This included optimizing meta titles, descriptions, and headers to align better with user search intent.
    • Content Enhancement: By refining content and implementing an effective internal linking strategy, we improved user engagement and distributed link equity across the site more efficiently.
    • User Community Creation: To further enhance organic traffic and user engagement, we developed a community forum using XenForo software. This platform allows users to ask questions and receive expert advice, significantly improving the time spent on the site and providing additional SEO benefits through user-generated content.
    SEO Impact:
    • Organic Traffic Growth: Post-optimization, key queries such as “dr paws flea collar reviews” saw a significant rise in clicks and impressions. For example:
      • Clicks: Increased by 35%.
      • Impressions: Increased by 40%.
      • CTR: Improved to 20.45% for high-value queries, like “dr paws flea collar reviews.”
    • User Engagement: The XenForo community led to a 25% increase in returning visitors, as users found value in the expert-driven discussions and solutions provided in the forum.
  2. Speed Optimization and Core Web Vitals:
    • LiteSpeed Enterprise Web Server & LS Cache Plugin:
      • LiteSpeed Enterprise: This cutting-edge web server is known for its high performance, speed, and security. It excels in handling high traffic loads while ensuring minimal server response times, making it ideal for websites requiring optimal speed.LS Cache Plugin: Integrated with the LiteSpeed server, this plugin provides advanced caching features. It improves page load times by caching dynamic content, optimizing images, and implementing browser caching strategies.
      Website Migration: We migrated the Holistic Actions website to SystemFreaks’ PREMIUM Web Hosting package. This package offers superior resources, including faster CPUs, more RAM, and SSD storage, further enhancing site performance.Core Web Vitals Improvements:
      • LCP (Largest Contentful Paint): Addressed issues where LCP was longer than 2.5 seconds on mobile for 103 URLs. These pages were optimized, significantly reducing LCP times.CLS (Cumulative Layout Shift): Resolved CLS issues on mobile, improving stability during page load.
    Core Web Vitals Impact:
    • Page Speed: The migration and optimizations resulted in a 50% reduction in load times across all key pages.
    • Core Web Vitals Compliance: The number of URLs needing improvement decreased by 30%, indicating a significant enhancement in overall user experience.

Results:

  • Organic Traffic:
    • Increased by 35% post-optimization.
    • Enhanced rankings for key queries, resulting in more prominent visibility.
    • Pages previously ranked lower now appear within the top 5 search results, leading to a substantial increase in impressions and clicks.
  • User Community Engagement:
    • Community Growth: The XenForo-powered community grew rapidly, with a 25% increase in active users and a significant boost in user-generated content, which further improved SEO.
  • Core Web Vitals:
    • LCP & CLS Improvements: Over 70% of the identified issues were resolved, leading to better user experience metrics.
    • Overall Performance: The optimized pages now load faster, are more stable, and provide a seamless experience across both desktop and mobile devices.
Google Search Console Report

Conclusion:

Through targeted SEO strategies, advanced server optimizations, and the creation of a user-driven community forum, SystemFreaks significantly improved both the organic traffic and user engagement for Holistic Actions. The project successfully aligned the website with Google’s Core Web Vitals, ensuring long-term sustainability in search rankings and user satisfaction.

Ready to Transform Your Online Presence?

At SystemFreaks, we specialize in elevating websites like Holistic Actions through cutting-edge SEO strategies, advanced web hosting solutions, and vibrant user communities. Whether you’re looking to boost your organic traffic, optimize your site’s performance, or engage your audience with expert-driven forums, we have the expertise to make it happen.

Take the next step in your digital journey. Contact us today and let’s discuss how we can tailor our services to achieve your business goals and drive meaningful results.